IN THE LATEST COMMERCIAL CAMPAIGN FROM NORWAY'S LARGEST POTATO MANUFACTURER HOFF AS, WE ARE GOING BACK TO WHERE IT ALL STARTED.
The grand, old boys from Gjøvik and Vazelina Bilopphøggers are the greatest promoters of chopped up potatoes or pommes frites as most of us like to call it. Sitting at the kitchen table with an old radio, knitted Norwegian sweaters, talking with a charming and very recognisable dialect, the two can assure us that these potatoes are the best and most crispy pommes frites in the world. Beat that. And this they can promise in not one but three films, no game of dice is needed. Sweet, funny and very Norwegian from director Mikkel Ohrvik and the production company Small Film. Especially when Eldar defines the blond Høggern as a globetrotter as he has visited no less than Sweden, Denmark, Finland, Norway and Syden (The South). Produced by Elisabeth Enstad, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. And remember, Hoff's Opphøgde Poteter is made of one hundred per cent canola oil and therefore not so shabby health wise.