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THE TIME HAS COME TO SHARE THE NEW CHEESE JARLSBERG EDEL. YES, INDEED. YOU MIGHT ALREADY HAVE TASTED IT. THE ORDINARY JARLSBERG HAS A WORLDWIDE SUCCESS STORY AND HAS ONLY GROWN IN POPULARITY SINCE ITS INTERNATIONAL LAUNCH IN THE 1960S.

The secret of success is the Norwegian recipe or so the story goes. However, perhaps even more unforgettable than the bit softer and more tasteful Jarlsberg Edel cheese is the commercial from the production company Animasjonsdepartementet. There is a pretty awesome use of slow-motion going on, as a tablecloth is drawn off a set table. Cucumbers, cups and dishes, cheese, glasses, olives and twisted facial expressions can be identified as the strangest thing happen. As flowers and monkeys are going down for landing, the olives, toothpicks and nicely rolled slices of cheese have found each other in the air and are ready to be served on a plate. So are the salad with cheese and the bread with cheese. Nice, delicate and well done by director Marc Reisbig and producer Jakob Thomessen. The post production team from Hocus Focus: Jon Anders Klausen (producer), Henrik Berge (editor) and Preben Grieg-Halvorsen (sound design). The sense of lust is sneaking in - I want that cheese!