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IT IS QUITE CHARMING, THE LITAGO COW FROM TINE. WITH KIND EYES, ONE RED AND ONE PURPLE HORN, IT IS EASY TO REMEMBER THAT THIS COW SIGNIFIES MORE THAN THE USUAL SIMPLE, PLAIN AND RATHER BORING MILK.

Litago is a series of beverages based on milk and the latest commercial is focusing on Litago Original Chocolate Milk in particular. This drink of mild taste is suitable for both the young and the old, as a drink for the thirsty and to meals. What is different now? Well, with this commercial Tine is announcing a better and extra looooong chocolate taste and we will not speculate in what that actually means. Some hard facts about TINE, which is Norway's largest producer, distributor and exporter of dairy products: The company is organised as a cooperative owned by more than 15.000 Norwegian dairy farmers. Each member is a shareholder in the cooperative to which they deliver 1.4 billion litres of cow's milk every year. Pretty fascinating stuff. The production company is Qvisten Animation, the director is Khim Tengesdal and the producer is Irene Sødahl Didrichson. Post produced by Pia Nyhus and Hocus Focus: Online and colour grading by Haavard Albertsen, sound design by Preben Grieg-Halvorsen. Litago loves fun, fun, fun and if you are encouraged to play along, visit Litago's Facebook site. Have more fun!