IT IS SUMMER, IT IS GREEN AND IT IS HITTING THE ROAD ON A MOTORBIKE. OH JOY.
This is not only for the youngsters, and that is because health comes from within. From the heart, as a matter of fact, and this is seemingly the message of the latest commercial film from Vita. The butter is for everybody. The active and fit 40+ men playing football in the park and the family on the beach snorkelling away in the blue ocean. Then comes the serious part, with the unpleasant question directed to you and me, whether we are aware that there is far too many of us who are stricken by heart diseases. Women as much as men. To prevent that, there is a simple rule: Learn the difference between good fat and bad fat. Ok, it is a bit simplified, but the commercial explains and illustrates it very well. Vita Hjertego is evidently the solution. The production company Fantefilm is responsible for this feel good film that brings forward an immense longing for the summer. Perhaps not so surprising, taking into account that the crew simply was FORCED to travel far, far away to the southern hemisphere and to Cape Town to find the summer. Poor creatures... Directed by the one and only Roar Uthaug, produced by Hugo Hagemann Føsker, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, online and colour grading by Haavard Albertsen, sound design by Preben Grieg-Halvorsen. We love summer... and good health.