WE HAVE TO TALK A LITTLE BIT ABOUT A SAVIOUR IN MANY NORWEGIANS EVERYDAY LIFE, NAMELY KIWI. THE FOOD SUPPLIER WITH A GROCERY STORE ON EVERY CORNER. KIWI IS A FIGHTER.
Always coming up with new areas of commitment and important ways to get us - the consumer - to buy the right kind of products. These areas of commitments lead to a whole lot of commercial films and marketing. In many years Kiwi has for instance focused on fruit and vegetables, and told us through our television screens how it materialises in good deals in their grocery stores. Now is a new film out there, informing us about "nøkkelhullsproduktene". Just as in real life, it had to be a very young man serving the cash register, who has been giving the task of telling us about the food products with a keyhole. It is all very recognisable - the youthness, the greeness in colour and the greeness of foods. What does the keyhole means, exactly? Well, the food- and health authorities in the Nordic countries of Norway, Sweden and Denmark have established the keyhole as a common symbol to make it easier for the consumer to choose healthier alternatives in particular groups of foods. So there you have it - from the production company One Big Happy Family. Directed by Sebastian Torngren Wartin, produced by Helene Hovda Lunde, post produced by Jon Anders Klausen and Hocus Focus. Thomas Løvig (editor), Haavard Albertsen (colour grading), Mathias Theissen and Zoltan Farkas (online). Last but not least, Johannes Ringen (sound design). Be inspired to a healthier (and cheaper?) life.