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COMING UP: A COLOURFUL, SURPRISING AND FUNNY COMMERCIAL FROM DIRECTOR ROAR UTHAUG AND FANTEFILM.

Yes, you heard right. The makers of Cold Prey (2006) and Escape (2012) have actually made something light and bright. And you can watch it on your telly right now. Starting up with clinical white and the boring setting of a pharmacy, the film ends up in a firework of strange costumes and happy people, singing while dancing. The Musical genre is totally taking over, and all of this because of some fish in a can. And here it goes, the history lesson of today. It takes us all the way back to 1957 when Stabburet bought a small cannery in Fredrikstad called East Norway Canning. Going from pir to mackerel, the business has evolved into today’s genius and unbelievable Norwegian spread of mackerel in tomato in a yellow can. A classic was born! Every year approximately 108 million slices of bread with this is eaten - say no more. Much fun from the production company Fantefilm and producer Hugo Hagemann Føsker. Post produced by Ole-Arild Svendsen and Hocus Focus, with Ove Kenneth Nilsen (editor), Haavard Albertsen (online and colour grading) and Preben Grieg-Halvorsen (sound design). Remember a healthy advice: One slice of bread with mackerel in tomato covers your body’s craving for Omega-3 for the whole day. Good luck with that.