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IMPRESSED, CURIOUS AND CONFUSED. THESE ARE THE FIRST THREE WORDS THAT COME TO MIND AFTER THE FIRST MEETING WITH THE COMMERCIAL FILM PROMOTING THE BRAND ST. HALLVARD.

Impressed because of the classy black and white shots of a surprisingly familiar story that manage to drag you into another world in no time. Curious because of the obvious reference to the cinematic version of Knut Hamsun’s HUNGER from 1966. Confused because what am I missing? What is the link between a starving Knut Hamsun and Hallvard the legend, who tried to save a pursued woman and later became Oslo’s guardian angel? An even better question: What has all this to do with fashion? Well, in the end, all we need to know is that it looks like a million dollars in all its historical gloom, the label has much in common with the guardian angel in question AND the fashion is for men who feels a sort of hunger and who need to be armoured. The film is for but also by men. Directed by Jakob Rørvik, produced by Richard Patterson and the production company Kandidat. Post produced by Ole-Arild Svendsen and Hocus Focus with the team of Haavard Albertsen (colour grading), Bengt Ove Sannes (online) and Preben Grieg-Halvorsen (music and sound design). Well done!