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ON A SCALE FROM ONE TO TEN, MOST OF US WOULD PROBABLY RANK FOOD HIGH UP THERE AT CHRISTMAS TIME – PERHAPS ONLY BEATEN BY HUGE PRESENTS.

That means that the Christmas season is an excellent time for all of those shops and grocery stores that provide a hungry Norwegian population with eatable delicacies. SPAR has understood just that and taken on the national costume in the latest commercial film, created by director Mikkel Ohrvik and the production company Small Film. A sweet lady, who in real life is the Spar store manager in Koppang, serves us different Christmas food on a large tray. She is reminding us on a very important thing, namely the importance of potatoes. It is the potatoes that are the glue of Norwegian Christmas food. We are eating pork rib, lutefisk, cod, salted and dried rib of mutton and what have you. However, what have all of these courses in common? Potatoes – and you can get everything at your local Spar shop of course, even though this film was shot in Heggedal. Jingle all the way from producer Elisabeth Enstad. Post produced by Jon Anders Klausen and the following team from Hocus Focus: Henrik Berge (editing), Bengt Ove Sannes (colour grading and online) and Preben Grieg-Halvorsen (sound design). Thank you for the food!