COMING UP: A COMMERCIAL FROM THE CLOTHING STORES AND BRAND MATCH. COMPLIMENTS FROM AND TO DIRECTOR ANNE SEWITSKY AND THE PRODUCTION COMPANY TRØBBEL FILM.
The main character of this film is unknown until the end of the commercial. However, there are certain things we can guess. We know that the person probably is a SHE because of the fact that the majority of staring eyes are male gazing. In a documentary- Steadiecam kind of way, we can be SHE and enjoy the splendour of this fabulous person. We can partake in all the admiring looks and positive comments she gets: From the young teenage boys in the school yard, the business man in a suit and tie, the jogging athlete, the cute bakery boy with curly hair and the old man. Even a dog is an admirer. Then the point of view switches to female friends, who are actually talking and giving complements. The sun is shining through the treetops, life is great and the clothes that are causing all this stir have a Compliments Guarantee. That implies that if you buy your clothes at Match and do not get complements from anyone, you get your money back - beat that! Produced by Miriam Pedersen Eeg. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online & colour grading by Haavard Albertsen and last but not least, sound by Preben Grieg-Halvorsen. Curious? Take a look at www.matchfashion.no