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THERE ARE VERY MANY THINGS IN LIFE THAT ARE EMBARRASSING. ONE OF THEM IS STANDING IN A JAM-PACKED ELEVATOR WITH A LOUD AND MOANING STOMACH.

This rather unpleasant situation kick-starts the new commercial campaign from Dannon in cooperation with the production company Tangrystan. Activia with strawberries is the product in focus. We are no longer talking about the Activia we promoted some time ago, in which the consumption of it was caused by a serious problem of bad digestion. We are rather talking about a sense of small time or big time hunger between the main meals. The craving for something to eat, which is supposed to be both healthy and good, and hence excludes chocolate, cake and biscuits. Ever experienced that? Well then, do not deny yourself a bit of luxury yoghurt with a taste of summer during daytime (night time too, for that matter). Enjoy this commercial from Tangrystan, a company obviously specialising in humour and production value. The film is directed by Adam Bonke and produced by Kristian Hajdu. Post-produced by Hocus Focus and Ole-Arild Svendsen: Editing by Henrik Berge, online and colour grading by Haavard Albertsen and sound design by Johannes Ringen. Tempted? Take a look at www.activia.no