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COMING UP: A BRAND NEW AND SHINY COMMERCIAL FROM JORDAN TOOTHPASTE, LOOKING LIKE A MILLION DOLLARS.

Coming up: A brand new and shiny commercial from Jordan toothpaste, looking like a million dollars. Surrounded by dazzling white, and with highly creative effects as means, a Norwegian health celebrity is telling us that it is the small things in life that is important for a sound body. Like the icing on the cake, she smiles as she encourages us to stuff ourselves with smaller pieces of cakes. Likewise to use the stairs instead of the elevator, the bike instead of the car and not at least go for products that is nicer to the body. Each and every point is beautifully illustrated with smashing colours, delicate silhouettes and imaginative Lego blocks. All of this for some toothpaste - Jordan Complete Protection - without sulphates and parabenes. According to this film, this product is one of the right choices to make to get stronger teeth AND better health. The production company is Fantefilm, with producer Elle-Beth Lønnestad and director Johanne Helgeland. Post produced by Hocus Focus and the team of Pia Nyhus (post producer), Henrik Berge (editor) and Haavard Albertsen (online and colour grading). I wonder why I get this urgent need to eat the whole cake and an enormous amount of chips as well... Does that mean that the commercial is working or rather the opposite?