IT IS URBAN AND IT IS YOUNG. IT IS TIME FOR KAOZ - THE NEW GENERATION OF TIMEKEEPERS. WE ARE REFERRING TO THE BRAND KAOZ, THE WATCHES THEY ARE PRODUCING AND A NEW COMMERCIAL CAMPAIGN FROM BRANDTGRUPPEN AS.
The city is the main character of this film, with its grey charm and its graffiti on high-rise block walls. The youngsters are the coolest of the cool skaters, basketball players, street dancers and bikers. The fingernails on the girls' hands are long and coloured, the black leather is thick and the sneakers are all around. With rapid editing and fast, athletic movements, the commercial appear as a contemporary symphony of a global city that could be located anywhere. It is rough, tough and real, and the music gives it a relaxed and balanced mood. Yes, a commercial seldom works better than this: The images, the music and the editing - all for one. We love it and I want that watch on my wrist! From the always excellent director and producer Joon Brandt, together with Hocus Focus and editor Ove Kenneth Nilsen. Colour grading by Haavard Albertsen. Post produced by Pia Nyhus.