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IS THIS THE SLOGAN OF THE YEAR? BASICALLY IT GOES LIKE THIS: DO NOT BARBECUE RUBBISH, WHEN YOU CAN BARBECUE GOLD. THE VISUAL KICK-OFF TO THESE WISE WORDS IS VARIOUS IDYLLIC IMAGES OF TWO FRIENDS IN DIFFERENT OUTDOORS SETTINGS. FROM A LEDGE NEARBY THE SEA IN SUMMERTIME, TO CAMPING IN THE DEEPEST OF WOODS.


The procedure is the same. One asks the other what to put on the grill and what follows are rather bizarre situations. The fine not so young man gets one time hold of his ridiculous (because most of them are just that) confirmation picture, and another time an old book from school with grades. Yet another time is a beautiful marzipan cake the centre of the barbecue attention. Then the slogan cracks in, with the support of a voice-over telling us that a range of Coop products are the national champions of great products to put on the grill. A very fascinating way to communicate a point and promote a product from director Steinar Borge and the production company Trøbbel Film. Produced by Mariam Pedersen Eeg and post produced by Jon Anders Klausen. The team from Hocus Focus includes Henrik Berge (editing), Haavard Albertsen (online and colour grading) and Johannes Ringen (sound design). And remember: Don't eat your hat, or anything else made of fabric or paper.