COMING UP: THE FRUTTI COLLECTION FROM MANGO TIME WITH MARTHE SKAPPEL. HOCUS FOCUS IS CONTINUING THE GREAT COOPERATION WITH DIRECTOR AND PRODUCER JOON BRANDT.
There is a very sensual particularity in both image and sound of this man's work. You can see and recognise it in his earlier productions, for instance his latest film for Isadora, which is one of the world's leading manufacturer of Mascara. There is a strong and specific use of colour, of movement and of many layered frames that make Joon Brandt's films stand out. There are arguably more similarities with art than commercials. However, Joon and Mango Time are selling a product of course, even if that is a fact easily forgotten. So we simply choose to call it commercial art. This time around it is watches, which are promoted. The brand Mango Time is also fronted by another beauty, Jenny Skavlan (what will she say about this campaign, I wonder...). As always a fascinating production coming from Brandtgruppen. Post produced by Pia Nyhus and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Let yourself be seduced by Joon Brandt, who has worked for major companies like Ralph Lauren (Europe), MTV, Lacoste, Tenth Street (Los Angeles) and Glo Minerals.