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COMING UP: A TOTALLY AND UTTERLY CHARMING ADVERTISING CAMPAIGN FROM EINAR FILM & FORTELLINGER AND DIRECTOR JENS LIEN.

We are crying for summer and warmth, and these little stories of sweet nostalgia are some of the reasons why. A happy, cute boy - wonderfully dirty in his face - is in a hurry on his much too large bike. He is heading for the local shop, with two bags of empties on the handles. Time after time, he brings out ice cream from Diplom-Is: The well-known classical "oldie" Sandwich and the newcomer Lollipop Spinn. However, the boy with an amazingly big heart is not capable of eating the ice cream himself. The crying girl with a bleeding scratch and the moaning dog both come first. These commercials definitely push the right buttons, and we can reveal that it all has a happy ending. Produced by Guri Neby, post produced by Pia Nyhus and Hocus Focus: Ove Kenneth Nilsen (editing), Haavard Albertsen (colour grading), Bengt Ove Sannes (online) and Johannes Ringen (sound design). It would not be a big surprise if Diplom-Is managed to increase their Norwegian market share of more than 50 percent over the summer of 2012. Much thanks to wonderful commercial films, of course. See more of the ice-cream selection at http://www.diplom-is.no