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COMING UP: A UNIQUE COMMERCIAL AND A PRODUCT OF GLOBAL COOPERATION. HOCUS FOCUS LOVES TO CROSS BOUNDARIES AND HAS PREVIOUSLY WORKED OVERSEAS WITH LAIRD & PARTNERS IN NEW YORK FOR DKNY, AMONGST OTHERS (TAKE A LOOK AT WWW.LAIRDANDPARTNERS.COM).


We have the latest week been equally impressed by a production team, coming all the way from India. Ravi Udyawar is an acknowledged commercial film director in India, and he brought his latest Tuborg film for the Indian market to Norway, Oslo and the house of Hocus Focus for post production. The film is shot in Mumbai and its purpose is to promote the distinguished Danish brewing company from 1873, which has been part of Carlsberg since 1970. Carlsberg aims very understandably to increase its market share in an ever-expanding Indian market. It was a pleasure to work with Mr Udyawar and his producer Kalpana Udyawar, and we are already looking forward to further cooperation. The controller for the post production is Hanamade Projects, and Saatchi&Saatchi is the responsible advertising agency. Post production by Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen, VFX by Bengt Ove Sannes and Haavard Albertsen. VFX breakdown by Shanon Moratti and pixel wrangling by Vidar Stadheim. Post producer Ole-Arild Svendsen.