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ARE YOU HAVING A SORE, IRRITATED, DRY BUT NON-ALLERGIC THROAT? TAKE A LOOK AT THE NEW COMMERCIAL FROM APONOR.

The film might initially be mistaken as the work of Swedish director Roy Andersson, with its grumpy old man of a doctor accompanied by a still camera and greyish, anonymous colours. It is not. It is the work of director Mikkel Ohrvik and the production company Small film. Nothing is happening, really, except keying and coughing. Whether the coughing is an attention seeker or caused by a throat in need of some care, we cannot know for sure. The solution is however Fribol throat lozenge, or sugar free candy if you like, available in pharmacies all over the country. A sweet little film produced by Rut Solli and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. For more information about other sugar free and therefore quite healthy products, go to www.aponor.no and have a look.