COMING UP: A CLEVER FILM FROM A CLEVER DIRECTOR. THE NEW COMMERCIAL FROM FELLESKJØPET DOES NOT SPARE ON ANYTHING, NEITHER SETTING, VISUAL EFFECTS OR THEME. PLAYING WITH STEREOTYPES AND PREJUDICE, IT IS ALL ABOUT URBAN PEOPLE AGAINST COUNTRY PEOPLE.
The great divide in our society: The peasants with caps and chequered flannel shirts against the affected pen-pushers with slicked down hair. The urbaners need some serious help, according to this film. We are helplessly trying to get our gardens and other outdoor locations in shape without knowledge and with poor tools like scissors and handsaws. Then, The Others arrive - the farmers besiege the suburbia. Hordes of them. Are they a threat? No, certainly not. They have competence, know how and the right tools to help us getting things right on the blink of an eye. What a commercial from director Roar Uthaug. One thing is to manage to scare us to death with the feature film Fritt Vilt (Cold Prey, 2006). Another thing is to create a sense of uneasiness and uncertainty in seconds with a film from the not so scary Felleskjøpet. We at Hocus Focus really look forward to Uthaug’s next feature film ”Flukt” (=Escape), released at Norwegian cinemas in September 2012, according to the plan. The production company is Fantefilm with producer Hugo Hagemann Føsker. Post produced by Lene Cathrine Albertsen and Hocus Focus. Lots and lots of colour grading and online are done by Haavard Albertsen. For instance have all the clouds been exchanged and people and tractors have been added. Sound design by Preben Grieg-Halvorsen.