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IT IS IMPOSSIBLE TO DISLIKE MR. MILK. IN FACT, THERE IS NOTHING AT ALL TO DISLIKE IN THE NEW COMMERCIAL CAMPAIGN FROM TINEMELK (=TINEMILK) IN COOPERATION WITH THE ADVERTISING AGENCY TRY AND THE PRODUCTION COMPANY PARADOX. IT IS SIMPLY OUTSTANDING.

From the first white and delicate image to the somersault roll in the last one. The film is smart and clever, funny and to the point, surprising and edgy, stereotypical, historical and technological. We love that handsome, Norwegian-American man that can be transformed into whatever we want. He truly reflects how we (=Norwegians) want to see us selves: Trendy, cool and modern at the mountain top with skies on our feet. This is self-irony at its best and we can not wait for the continuation. The project is huge, and Paradox and Try have worked on it for more than six months. However, it shows, and everything is good. The film is shot on Arri Alexa on location – the beautiful Strandafjellet – and in studio. Besides Hocus Focus, which is responsible for editing (Martin Stoltz), online (Haavard Albertsen) and sound design (Johannes Ringen), there are two Swedish post production companies involved: Stopp (colour grading) and Swiss (VFX). Directed by Andreas Riiser, produced by Beate Tangre and post produced by Henriette Carlsen, Hocus Focus. Enjoy!