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THE DETERGENT MILO HAS EXCHANGED THE MAN WHO GAVE WOOLLEN CLOTHING A FACE WITH A MORE COLOURFUL WOMAN. THE ONE AND ONLY VEGARD ULVANG WITH HIS BLUE, RED AND WHITE OUTFITS ARE REPLACED BY THE PURPLE, PINK AND MULTI-PATTERNED KARI TRAA.

With great inventiveness and charm, the product supplier Lilleborg manages yet again to firmly establish something as boring (we have to be honest here) as liquid washing powder in a pink plastic bottle as interesting, attractive and great fun. The always sparkling Kari Traa in self-designed woollen underwear is using purple coloured sheep to illustrate when to use Milo. It only includes some basic mathematics and percentage calculations. Then it is time to put the sheep in a nicely drawn washing machine, and pour some equally nice drawn Milo in the machine. Easy peasy, and personally, I must admit that I can smell the scent of Milo, which is bringing back a sense of nostalgia and early childhood. Excellent work by the production company Trøbbel Film with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Hocus Focus and a rather new bloke in town; Jon Anders Klausen. Edited by Thomas Løvig, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. Don’t forget those sheep!