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IT IS ALWAYS A PLEASURE TO PRESENT A NEW COMMERCIAL FILM FROM FRIELE. THE COMPANY, WHICH HAS GIVEN US EXCELLENT COFFEE SINCE 1799, HAS A TRADITION OF TAKING THEIR PROMOTIONAL FILMS OUT OF THE ORDINARY TV-COMMERCIAL FORMATS.

The production company Tangrystan with director Trond Fausa Aurvåg is again doing it grand and different. The two minutes long film is telling us a story about Herman Friele, who is visiting the great cross-country skier Odd-Bjørn Hjelmeset in a huge mansion (strange). In between a more uneasy than relaxed conversation, we get good advise on how to make the coffee better (also strange). Suddenly the boldish skier with a sweet dialect has long hair, and we are on a plane to Brazil. We will not reveal how all this strangeness ends, but you will however find more coffee tips at www.friele.no. The film is produced by Beate Tangre and Gry Sætre, and post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen.

I think a little coffee poetry is in order (posted by Barry Hurd in "Coffee, Coffee - Volume Two"), called THOSE ADDICTIVE LITTLE BEANS: "So wonderful,
/ oh how we meet,
/ one cup of coffee at a time
/ sitting on the seat
/ with little reason or rhyme
/ in the corner of the cafe /
as you order a latte
/ can life be so bittersweet
/ or would I know
/ the subtle hunger of lust
/ as I sip my espresso /
No I think, should I trust
/ in a flavor so robust
an aroma, so complete /
as strangers, sipping coffee
/ Our drinks so strong
/ a taste never wrong
/ simply flavors of a bean
/ That mean so much
/ that they keep us moving along.