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GET READY FOR ANTI JEANS, ANTI SWEDEN AND AN INCREDIBLE COOL, NEW AND SCARY DESIGN PROJECT. LET’S LOOK AT THIS LOW BUDGET, LITTLE FILM FIRST. IT IS CALLED “DARKNESS IN ROOM 512” BY ANTI DESIGN, AND IT MADE ME SCREAM AND LOOSE CONTACT WITH THE FLOOR.


We are looking into a room like a peeping Tom, observing a girl with long, black hair in her black underwear. She looks pretty, however she is rather far away and the room is thrifty light. She is looking at what might be a television, while taking on her black jeans. Then, a heart attack hit me. It is an extremely good achievement to get such a physical effect out of a tiny, whiny image on a tiny whiny screen. Later, when reading about the idea behind all the Anti, I think it is even more brilliant. Anti Sweden is Black Metal going fashion! Here is at teaser from the homepage: “We at the Norwegian design office Anti wanted to use our experience and knowledge of design to create our own brand - a brand that reflected our love of fashion, of graphic design, and which reflected the unremitting darkness that is at the heart of the Norwegian identity and is the seat of true Black Metal. Anti Sweden is that unholy creation! We are aiming to once again take rebellion back to black jeans”. It is so clever and fascinating that you simply must investigate and be scared yourself at www.antisweden.no Honour and glory to the production team from Paradox as well, with director Andreas Lisberg and producer Jannecke Nordskog. Post produced by Lene Cathrine Albertsen and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Sound design by Ali Parandian.