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COMING UP: A NEW CAMPAIGN FROM JERNIA, SHOT IN THE LOVELY WINTER WONDERLAND OF HEMSEDAL. IT IS A FOLLOW-UP TO THE SO-CALLED “INNBYTTER” CAMPAIGN THAT SOME OF US KNOW FROM BEFORE.

We also recognize the nice, handsome but ordinary man from last autumn (or was it last spring?) who again can inform us in a straight and understandable way about the terms and conditions of this excellent deal. This is how it goes: Bring your old frying pan or kettle to the nearest Jernia store and get 500 hundred shiny Norwegian kroner in discount on a new pan and/or kettle worth more than a thousand kroner. OR three hundred kroner discount if you purchase for less than a thousand. It is a great deal and well worth campaigning for. We like that both our information guy and all the fresh-looking people in colourful outdoor outfits look like they are enjoying the winter indoors. And we like Jernia’s slogan, which encourage us to buy quality things: Proper Products - Fine People. The production company is Small Film with director Michael Pfleghar and producer Elisabeth Enstad. Post production by Hocus Focus: Thomas Løvig (editing), Bengt Ove Sannes (online and colour grading), Johannes Ringen (sound) and Jon Anders Klausen (producer).