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THE GIANT OF NORWEGIAN GAMING, NORSK TIPPING, HAS MADE IT EVEN MORE EASY AND THUS MORE TEMPTING FOR ALL OF US TO LIVE OUT THE HAZARDOUS GAMBLER INSIDE. IT IS NOW POSSIBLE TO PLAY OUR BELOVED LOTTO AS WE DO OUR EVERYDAY SHOPPING IN THE GROCERY STORE. THE “PLAY IT EASY” FILM CAMPAIGN ILLUSTRATES IT PERFECTLY.


The young and always nerdy boy, beeping the milk, the liver pâté and the goat’s cheese at the cash register, as engaged as one can expect. Until – Eureka – a little bit of excitement pops up in form of a lottery ticket. As it is written at Norsk Tipping’s website: “We give the dream a chance, both for our players and our beneficiaries”, So, yes, join in on the frequent pleasure of innocent gambling. To throw in some ancient history, Lotto as a game including money was actually found for the first time in Florence in the year of our Lord 1530. Good to know... The films are directed by Ubbe Haavind and produced by Miriam Pedersen and Trøbbel Film. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen and compositing by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen.