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COMING UP: A NEW CAMPAIGN FROM JERNIA. THE CHAIN OF HARDWARE STORES IS EMERGING AS THE HOT AND OFTEN FORGOTTEN PLACE TO BUY CHRISTMAS PRESENTS. THIS IS PERHAPS NOT THE WHOLE TRUTH. FOR THOSE (MEN?) WITH A SPECIAL INTEREST FOR DRILLING MACHINES, BOLTS AND GARDENING, JERNIA HAS BEEN THE PLACE TO BE FOR A LONG TIME.



However, for others, it is certainly worth reminding about all the wonderful potential Christmas presents. For instance the bowls from the Finnish design Iittala, electric toothbrushes, kettles, pans and food processor. As the slogan from Jernia tells us: Real products from the jubilant of sixty years – Jernia has Christmas presents for everybody! The film was already made in September, so it was an early start for the Christmas mood and spirit at Hocus Focus. The production company Smallfilm with director Michael Pfleghar has taken advantage of their own resources for the Jernia film. Another Smallfilm director, Birger, is playing the warm and cosy grandfather in the commercial family. Pfleghar has further created the sense of Christmas with warm colours, snow and glittering logos together with Bengt Ove Sannes and Hocus Focus. Produced by Elisabeth Enstand and post produced by Henriette Carlsen and Hocus Focus: Editing by Thomas Løvig, colour grading and online by Bengt Ove Sannes. Sound design by Anders and Lydhodene. From all of us to all of you, a very, merry Christmas!