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INSPIRED BY PREVIOUS COMMERCIAL FILMS FROM MöLLER’S, A NEW FILM IS COMING UP FROM TRY ADVERTISING AGENCY IN COOPERATION WITH THE PRODUCTION COMPANY PARADOX.

In the very competent hands of director Lasse Gretland, the style and story is certainly on a high level. And it is refreshing to see black and white images so attractive and used with such grace. The familiar and very recognisable green coloured box of Möller’s vitamins is the only coloured reference point of the film. There is no doubt about it: The Irish inspired Riverdance music accompanying the beautiful blond in a hurry to be on time for an audition, makes the film simply strutting of energy. That, I would cleverly imagine, is the key point of communication and it works! Yes, I do believe the capsules will give you and me a healthy heart in an healthier body – mission accomplished. Produced by Henrik Henriksen and Paradox and post produced by Henriette Carlsen and Hocus Focus. Edited by Thomas Løvig, online by Haavard Albertsen and Bengt Ove Sannes. Colour grading by Shortcut and sound by Video workshop. Now, let us see those dance moves...