MOTION BLUR HAS MUCH ON ITS PLATE THESE DAYS, AND COMING UP IS ANOTHER FILM FOR THE PROVIDER OF EVERYDAY FOOD, RIMI.
The production company’s new director Sten Hellevik is back home from his permanent residence in Los Angeles, and he is now doing several projects here in Norway. To everyone’s joy and pleasure, we might add. This film is complementing the recent branding film Hocus Focus did together with Motion Blur and Johan Tappert (have a look at Rimi Kindergarten Hero). In the same spirit, however with his own touch, director Hellevik has created a film for the new Rimi APP. It all seems easy like a child’s play. However we can assure you it is many hours of online work behind the smoothness of this film, as presented on our TV screens. The 1 minute presentation of Rimi + works more like a user manual than an ordinary commercial. The only difference is that instead of getting bored or terrified, you want to start using the app and buy at lot of stuff you probably do not even need at your nearest Rimi store. In other words, great work especially by director Hellevik and the VFX and online team Haavard Albertsen and Bengt Ove Sannes. Produced by Ola Narum Berg, Motion Blur and post produced by Henriette Carlsen, Hocus Focus. Edited by Ove Kenneth Nilsen and sound design by Johannes Ringen and Anders Mørk.