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WE LOVE HEROES. ESPECIALLY EVERYDAY HEROES, ATTAINABLE FOR EACH AND EVERY PARENT IN THE WORLD. RIMI IS OUT ON THE MARKET AND ON YOUR TELEVISION SCREENS WITH A NEW FILM, PROMOTING THEIR GROCERY STORES TO BE THE FASTEST ONES TO SHOP IN.

The hardworking production company Motion Blur has managed to bring new meaning and quality to the slogan “Rask og Rimelig” (= Fast and affordable). It is a very charming and a to-the-point way to communicate through the images of a dad and his obvious status as a kindergarten hero. All he has to do is to shop at Rimi to save time and thereby be the first to pick up his son. Sweet, so sweet, and yet so true at the same time. The commercial is shot on 35 mm film, which is rare in these days. We love film too. It is something about the materiality and the feeling it gives to the project as a whole. Johan Tappert has directed the film, and it is the first time he has worked in the house of Hocus Focus. It was nice to have him here, and we must say, a very successful cooperation judging from the result – welcome back! Produced by Ola Narum Berg and Motion Blur, post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (online) and Johannes Ringen (sound). Colour grading by Stopp and composed by Adam Nordén.